Enterprise Part 3: Strategies for Growth

Prof.Hissman · 17/04/2021

University of Pennsylvania

Enterprise Part 3: Strategies for Growth

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using the best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Enterprise 4: Financing and Profitability.

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Course Includes

  • 4 Lessons
  • 19 Topics
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